The Harris-Walz campaign used Voter Registration Day to launch a “Youth Vote Week of Action” on Wednesday aimed at mobilizing Gen Z to head to the polls. The initiative combines social media outreach with in-person events on college campuses in key swing states such as Georgia, North Carolina, and Nevada.
The team announced an “all-hands-on-deck mobilization” designed to “reach young voters where they are—online and in person, on campuses, and in their communities.”
Since announcing her candidacy, Vice President Kamala Harris has aimed to cut through the crowded online space. The campaign hosted online influencers during the Democratic National Convention to help reach younger voters who primarily gather information through real-time sharing of articles and memes. Harris’ team recognizes that for younger voters, the discourseis taking place on social media.
Now that the campaign has captured Gen Z’s attention, it aims to translate that engagement into solid poll numbers. Democratic vice presidential nominee Tim Walz will travel to college campuses to connect with young voters and collaborate with influencers. The ticket is modernizing traditional, shoe-leather political campaigning methods to hold over 130 events on campuses and at sporting events to register new voters.