Young voters brought the heat to this election year. Millennials and Gen Z not only made a wave in voter turnout but encouraged others to do so via technology and social media. Since the start of the year, prominent young people have taken to social media to share political information and opinions. Online political activism has seen an increase amid the pandemic, with young people partaking in not only social justice initiatives but in efforts to get out the vote.
Continuing a trend of increased political participation since the midterm elections in 2018, millennial and Gen Z voters are turning out in record numbers. While Baby Boomers have long been the largest eligible voting population, new generations are changing the norm. According to census data analyzed by the Brookings Institution, more than half of Americans are millennials or younger— making up at least 37% of the eligible voting population.
